strategic stops on your marketing roadmap

Posted by michelepeterson on August 11, 2017

The BEST Roadmaps Plan Efficient Stops Along the Journey … So Should Your Marketing Roadmap

An effective marketing plan guides you from where you are now to where you want to be, but it also has to outline the strategic and logical stops along the journey so you know what to do first, next, and so on.

To illustrate this, consider my morning today:An effective marketing roadmap will have strategic stops along the journey

I had an appointment for a manicure. I had to drop off a package at the post office. I needed to go to the Fresno State Farm Store for grapes. I needed to go to the grocery store. I wanted to get my car washed.

I could have made separate trips to accomplish each of these five tasks, but instead, I planned a route (a roadmap) to do one after the other in the most effective use of my time and resources (in this case, the gas in my car).

I talked about my morning and how it relates to an effective marketing roadmap on a Facebook Live broadcast earlier today. You can watch the replay right here:


We plan strategic routes with logical stops when going on more lengthy road trips, too. We plan where we should stop for gas, for lunch, for potty breaks, or to simply stretch our legs. We may plan specific sights to see along the way … or wineries to stop at for winetasting. 😉

Your marketing roadmap should do the same. It should map out, in logical progression, the steps you need to take to get where you want to be while accomplishing your tasks in the most efficient manner possible.

Students in the Marketing Results Academy create this sort of roadmap as their very first task so that we can prioritize their learning and accomplish things in the order THEY need to be most successful.

Join Marketing Results Academy and create YOUR own, personalized, strategic marketing roadmap (and get all the tools and training you need to successfully implement that plan) at

Having a strategic marketing roadmap eliminates the overwhelm, reduces wrong turns, and gets you to your final destination in the most efficient and effective manner possible. I hope you’ll develop one for your business. And remember, I’m here for you if you need help.


Note: this article originally appeared on Coach Michele’s Exactly Write Online Marketing blog. Be sure to like Exactly Write Online Marketing on Facebook to get notified so you can join Michele live for upcoming broadcasts.

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