Driving Faster Wont Help

Posted by michelepeterson on September 5, 2017

The Power and Speed of a Fast Car is NO GOOD Without This One Important Thing

With my son Dylan turning 16 two months from now, I’m in the market for a new car. Well, I’m actually looking for a used car, but it will be new to us.

My first car was a 1967 Chevy Malibu, back when the Malibu was a muscle car. I don’t remember if it was a 6-cylinder or V8, but it was SO much fun to drive! The engine rumbled with power, and I left many cars behind in my dust … because, you see, I like to drive fast.

I like driving fast for the thrill of it, but also because while I enjoy driving, I want to get to my destination as quickly as possible. I hate to waste time by getting lost along the way, so I carefully map out my routes, especially when I’m going someplace new.

Because here’s the thing … driving faster doesn’t help if you’re headed in the wrong direction.

Driving faster doesn't help if you're headed in the wrong direction

Of course, the same is true in business. Going faster doesn’t help if you’re headed in the wrong direction. Being BUSY isn’t the same as being productive, and BUSY is a waste of time if what you’re doing isn’t taking you where you want to be.

That’s why it’s critical to have a roadmap to keep you pointed in the right direction … moving toward your goals as quickly as possible with minimal wrong turns.

Do YOU have a roadmap guiding you along your entrepreneurial journey?

If not, let’s talk and get you set up with one. As a coach who also is a working copywriter and marketing consultant, I’m uniquely qualified to help you identify the best marketing strategies and tactics for your situation and goals. It would be my honor to help you develop your marketing plan.

If you already have a plan, I’d love to help you implement for faster, better results. Provide some accountability and any other help you need to maintain your forward progress.

Either way, you can access my online calendar by clicking here and choose a time that’s most convenient for you for a free 30-minute strategy call. If you’d like to continue working with me beyond the call, we can talk about the special packages I can offer you that are tailored to provide whatever help you need to get the results you want.

So getting back to my new car … I’ll have to test drive them, of course, but I like the looks of the Audi A5, the Lexus RC 350, and the Subaru Legacy. (I’m brand-loyal to Subaru after owning and loving two of them.) Wish me luck! And I’ll let you know what I end up with.

Click here to schedule your free 30-minute strategy call if you’d like to chat about the best way to get to where you want to be in your business.

Running When You Feel Like Walking

Posted by michelepeterson on August 29, 2017

I received a text this morning from my friend and client Sara Sordi. This is what it said:

Thought of the day inspired from my workbook …

To achieve any greatness you must push through the struggle. If you give things mediocre effort you will have mediocre results.

I apply this to my running….. if I just cruise, my pace will be that. If I push myself and make myself get uncomfortable, I will have a faster time. I can run along, not giving it my all…..saying at least I ran, but in my heart I know I could have gave it a better effort.

True growth comes from running when I feel like walking and pushing myself beyond what I thought I was capable of … coming out stronger.

Running when you feel like walking - Sara Sordi quote

I immediately suggested this as a topic for her podcast, The Insurance Entrepreneur. And then I asked for her permission to share it with you.

Just as it applies to running, it also applies to marketing your business. Being consistent with your email marketing and your social media content. Building the lead generation funnel and then driving traffic to it. Networking. Speaking. You name it.

To achieve any greatness you must push through the struggle. If you give things mediocre effort you will have mediocre results.

I hope this inspires you to do something today that pushes you forward to greatness. And I encourage you to listen to Sara’s podcast … even if you’re not in insurance, you’ll find value in what she shares.

As always, I’m here for you if you need help getting the results you want!

Cheers … to your success!

Importance of Low-Cost Offer

Posted by michelepeterson on August 18, 2017

The Importance of a Low-Cost Offer to Increase Conversions of Your High-Ticket Item

Your high-ticket offer will convert better if you have a low-cost offer ahead of it on your customer journey.

I explain in this video, a recording of a Facebook Live broadcast (be sure to like my Exactly Write Online Marketing page to get notifications of future broadcasts).

 

Getting someone to whip out their credit card and pay you thousands of dollars is pretty tough if they don’t already know, like and trust you … if they haven’t already experienced your products or services. It’s not impossible, but they’re not very likely to do it.

Conversely, if they HAVE experienced your products or services … something related to your high-ticket item, perhaps, or something similar but smaller … they’re more likely to bite off on the big-ticket item.

Think about it. Would you pay hundreds of dollars for a bottle of wine from an unknown winery that you know nothing about? Probably not. But if you’d tasted the wine before, and liked it, you might. You’re more likely to because you have some prior experience to inform your buying decision.

If you sell a high-ticket item, you need to follow the same strategy. You must give your prospect a prior experience, a small taste, something to help them feel confident in making that choice to buy.

Your Low-Cost Offer is More Than a Lead Magnet

Your low-cost offer is NOT your lead magnet! The lead magnet is a valuable freebie that your prospect receives in return for giving you their contact information. It’s at the top of your funnel.

Your low-cost offer is AFTER your lead magnet. You can offer it on the thank you page once someone’s opted in for your lead magnet, or in the follow-up emails of your drip campaign, but it is something that they actually purchase.

The folks at Digital Marketer call this low-cost offer a tripwire. Chalene Johnson calls it a baby offer. The idea is to turn your prospect into a paying customer, which changes their relationship with you.

Why is this important? Because once someone has purchased something from you — even something small — they’re more apt to buy something else.

So your low-cost offer needs to be something that moves them forward on the customer journey toward your high-ticket item, but at a no-brainer, affordable-to-anyone price. Depending on the price of your big item, your tripwire item should be in the $10-$100 range.

What Can You Offer at a Low Cost?

Some ideas of low-cost offers include mini-courses, workbooks, planning guides, books (physical or e-format), introductory level memberships, templates, etc.

When you’re deciding what to offer, think about what your prospect needs to experience to make their decision to buy your high-ticket item easier and more logical. Ideally, it should give them a taste of the results they’ll get from being your client, customer or patient.

Something that’s valuable in and of itself, but leaves them wanting even more.


Need some help figuring out how to generate more leads and convert more sales for YOUR business? Click here to learn more about membership in Marketing Results Academy today!

strategic stops on your marketing roadmap

Posted by michelepeterson on August 11, 2017

The BEST Roadmaps Plan Efficient Stops Along the Journey … So Should Your Marketing Roadmap

An effective marketing plan guides you from where you are now to where you want to be, but it also has to outline the strategic and logical stops along the journey so you know what to do first, next, and so on.

To illustrate this, consider my morning today:An effective marketing roadmap will have strategic stops along the journey

I had an appointment for a manicure. I had to drop off a package at the post office. I needed to go to the Fresno State Farm Store for grapes. I needed to go to the grocery store. I wanted to get my car washed.

I could have made separate trips to accomplish each of these five tasks, but instead, I planned a route (a roadmap) to do one after the other in the most effective use of my time and resources (in this case, the gas in my car).

I talked about my morning and how it relates to an effective marketing roadmap on a Facebook Live broadcast earlier today. You can watch the replay right here:

 

We plan strategic routes with logical stops when going on more lengthy road trips, too. We plan where we should stop for gas, for lunch, for potty breaks, or to simply stretch our legs. We may plan specific sights to see along the way … or wineries to stop at for winetasting. 😉

Your marketing roadmap should do the same. It should map out, in logical progression, the steps you need to take to get where you want to be while accomplishing your tasks in the most efficient manner possible.

Students in the Marketing Results Academy create this sort of roadmap as their very first task so that we can prioritize their learning and accomplish things in the order THEY need to be most successful.

Join Marketing Results Academy and create YOUR own, personalized, strategic marketing roadmap (and get all the tools and training you need to successfully implement that plan) at http://MarketingResultsAcademy.com/guidedtour

Having a strategic marketing roadmap eliminates the overwhelm, reduces wrong turns, and gets you to your final destination in the most efficient and effective manner possible. I hope you’ll develop one for your business. And remember, I’m here for you if you need help.

 

Note: this article originally appeared on Coach Michele’s Exactly Write Online Marketing blog. Be sure to like Exactly Write Online Marketing on Facebook to get notified so you can join Michele live for upcoming broadcasts.

How to Make Money by Following Your Passion … What You Need to Know

Posted by michelepeterson on August 4, 2017

If you’ve ever thought you’re destined for more … that you have a purpose in life, a passion that you need to pursue … and make money doing so, then this video is for you. It’s a recording of a Facebook LIVE session I did over on my agency’s Facebook page.

The link I give in the video for a guided tour of my world-class E-Learning Marketing system is:
http://MarketingResultsAcademy.com/myguidedtour

I’d love to hear from you if this video resonated with you.